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Media Literacy, by W. James Potter
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In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your level of media literacy.
- Sales Rank: #61045 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2013-11-21
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 7.25" w x 1.00" l, 1.70 pounds
- Binding: Paperback
- 536 pages
- Used Book in Good Condition
About the Author
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
Most helpful customer reviews
2 of 2 people found the following review helpful.
The book's only fault is that it is too comprehensive
By Michael
Potter uses sterling logic to dissect, break down, and organize the various component parts of modern media. He then provides excellent, well-referenced, historical, economic, and political context for each. The author then analyzes how these influences shape the media content that we consume every day, and offers helpful online activities and downloadable resources to explore the issues. I used the book as a basis for a media course that I taught at a University in Korea and it was indispensable.
1 of 1 people found the following review helpful.
An interesting read
By Rylie Shore
This book has a lot of good and interesting information about media consumption and gives the reader a good idea of how the media affects our thinking and perception of the world around us. It also gives insight into the media world and the schemes they use to grab our attention. It is easy to read but is not a thrilling read.
1 of 1 people found the following review helpful.
Too many citations; add chapters
By Hannah B.
Although very informative, I felt overwhelmed with the amount of citations. I understand that thus
Is to support his point but it really takes away from the whole reading experience
I also wish he had a chapter on women and their representation in the media as well as racial diversity·
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