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If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there’s good news for little guys. There’s a reason why these massive companies spend a fortune acting “small.” In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book Wine Marketing Online: Discover the secrets that successful wine businesses use to market their wines online; Learn how to increase your credibility and be seen as an expert by your local customers; Generate Traffic to your website using Google; Convert that traffic into sales through fine-tuned content and a positive user shopping experience; Utilize social media to effectively engage with new and existing customers on your blog, Facebook, and Twitter; Ride the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp; Analyze your wine eCommerce software options; ‘Finally’ turn one-off orders into repeat loyal customers; and last but not least share your enthusiasm for wine and really enjoy your business. Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research.

• Sales Rank: #384636 in Books
• Published on: 2013-10-01
• Released on: 2013-10-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .90" w x 6.00" l, 1.50 pounds
• Binding: Paperback
• 418 pages

About the Author
Bruce McGechan has consulted wine businesses large and small, from one edge of the world to the other. He is the founder and managing director of WineMarketingPros.com, an internet wine marketing advisory firm based in New Zealand.

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2 of 2 people found the following review helpful.
Invaluable guide for anyone involved in marketing wine today
By Tim Grogan
Overwhelmed by the changes in wine marketing over the last few years? Confused by the plethora of advice and paucity of assistance you are getting? Finally, here's a book that cuts through it all to deliver a practical, step-by-step guide to marketing wine online.

As a degreed winemaker and owner of an online wine marketing business, I highly recommend this book. I did a tremendous amount of research in founding TheArtisanWineStore.com to market unique, hard-to-find wines from small CA wineries online, and this is the book that best summarizes everything I learned.

My prior "Bible" in this area was Wagner and Olsen's "Wine Marketing & Sales", but although it was only published in 2007, much of its information is so outdated as to be useless, particularly on the key direct to consumer (DTC) tools of websites and social media.

McGechan focuses on DTC marketing, which has become the #1 marketing channel for 90% of the world's wineries which are too small to gain meaningful access to other distribution channels. He walks you through the steps of how to target your customer, create a website to reach them, engage them through social media, and convert those relationships into sales. And he does it in a manner that even technology novices can understand and implement.

No small winery or wine marketer should be without this book.

1 of 1 people found the following review helpful.
Most online marketing books are outdated...
By John Lawlor
Most online marketing books are outdated by the time that they are printed - but this isn't one of them. Bruce McGechan has written a relevant and timely book for the exploding wine business.

I have also found his blog writings and videos worth following.

0 of 0 people found the following review helpful.
Five Stars
By Dennis Garrett
great book full of info buy now book. youll still need more wine books along with this one.

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Presented in clear and accessible language, Roberts offers the listener a voyage through the stages of human knowledge. He then examines the outstanding mysteries of modern physics, the phenomena that lie outside the borders of our current understanding (dark energy, dark matter, the Big Bang, wave-particle duality, quantum tunneling, state vector reduction, etc.) and suggests that the next step in our intellectual journey is to treat the vacuum of space as a superfluid - modeling it as being composed of interactive quanta, which, in a self-similar way, are composed of subquanta, and so on.

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• Sales Rank: #47471 in Audible
• Published on: 2015-10-09
• Format: Unabridged
• Original language: English
• Running time: 1231 minutes

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8 of 8 people found the following review helpful.
For seekers of ultimate truth, a theory worth considering, but a great read for even the mildly curious
By Wayne Eskridge
Today's greatest challenge for physics and cosmology is reconciling Einstein's Theory of Relativity with Quantum Mechanics. Both systems produce profoundly accurate results through thousands of experiments. The problem is that they are not compatible and all attempts to derive a single unified theory have failed. This work by Thad Roberts offers an elegant solution by proposing that spacetime itself is in reality a frictionless super fluid. Written to be understood by the lay reader while providing the theory in substantial detail to the scientist the book is a very enjoyable trip explaining the history of our developing understanding of the universe through the cosmological consequences of a reality composed of quanta. It brings us from our daily lives to 11 dimensional space, what the big bang really was, how dark matter works, and a buffet of other wonderfully interesting aspects of advanced theoretical physics. If you enjoy concepts you will love this book.

7 of 7 people found the following review helpful.
but I have a somewhat better grounding in philosophy
By Faye Gosnell
I have not finished reading this yet, but I am part way though. My understanding of physics is quite limited, but I have a somewhat better grounding in philosophy. My true passion is social science, and the philosophy of social science. What strikes me most about this work is that it gels very well with theories that I find most compelling in my own discipline. In particular, it seems to fit well with the theories that I find most parsimonious and compelling, but that also have yet to gain widespread acceptance in mainstream cognitive science. This book represents, for me, an honest and deeply creative attempt to respond to the most fundamental questions of any science: the questions of what exists, and how we can know what exists? In addition to tackling deep mysteries, this work also represents a challenge to the politics of knowledge production. Roberts has made a deliberate effort to render accessible a subject matter which is generally understood to be off-limits due to its complexity. So far, I am profoundly impressed with this book!

6 of 6 people found the following review helpful.
For casual readers or science fans or Physicists! Almost a theory of everything!
By XRW44
You will understand more than you expect. This is a great book for casual readers or science fans or Physicists! It contains interesting history and Thad's revolutionary QST model solves many current problems in Physics; it's almost a theory of everything! Very well written. Great pictures. The personal journey he shares in the book is very entertaining.

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Botany Illustrated - Introduction to Plants, Major Groups, Flowering Plant Families (2nd, 06) by Glimn-Lacy, Janice - Kaufman, Peter B [Paperback (2006)]

• Published on: 2006
• Number of items: 2
• Binding: Paperback

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Who cheats and why? How do they cheat? What are the consequences? What are the ways of stopping it before it starts? These questions and more are answered in this research based investigation into the nature and circumstances of Academic Cheating. Cheating has always been a problem in academic settings, and with advances in technology (camera cell phones, the internet) and more pressure than ever for students to test well and get into top rated schools, cheating has become epidemic. At the same time, it has been argued, the moral fiber of society as a whole has dampened to find cheating less villainous than it was once regarded. Who cheats? Why do they cheat? and Under what circumstances?

The Psychology of Academic Cheating looks at personality variables of those likely to cheat, but also the circumstances that make one more likely than not to try cheating. Research on the motivational aspects of cheating, and what research has shown to prevent cheating is discussed across different student populations, ages and settings.

*Summarizes 50 years of academic cheating trends in K-12 and postsecondary institutions
*Examines the methodology of academic cheating including the effect of new technologies
*Reviews and discusses existing theories and research about the motivation behind academic cheating

• Sales Rank: #3308527 in Books
• Published on: 2006-11-21
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .81" w x 5.98" l, 1.29 pounds
• Binding: Hardcover
• 352 pages

From the Back Cover
Academic cheating has long been a problem in educational institutions. Research indicates that the majority of students have cheated at some point in their academic careers, and that cheating is highly influenced by both the demands of the learning situation and the student’s larger social context. The Psychology of Academic Cheating provides a summary of research findings on the personality and situational variables associated with cheating, the methods most commonly used to cheat, the motivation behind cheating behavior, and ways in which educators can remove opportunities for cheating.

The book is divided into four sections discussing
* Who cheats and how?
* What motivates cheating?
* How do students reason about cheating?
* How do educators respond to cheating?

The book discusses student cheating and teacher cheating, as well as the motivational profiles of students who report cheating. It also explores malleable definitions of dishonesty, whereby students frame cheating in to believe it is less morally reprehensible. Understanding this reasoning better presents educators and psychologists with opportunities for social-cognitive interventions. The book also explores at length how technology is being utilized to cheat in new ways, and what the cheating literature has to say about the increasing trend toward online testing.

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• Sales Rank: #11652782 in Books
• Published on: 2003
• Binding: Paperback

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[P179.Ebook] PDF Ebook Ascension Consciousness: Discovering Your Magnificence, by Mr Terry Keillor

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At some level we are all aware that the existing world order is not sustainable. As we observe our society we have: • Increasing pollution and despoiling of our planet • Wider separation between the ‘haves’ and the ‘havenots’ • Greater isolation of the individual from their surrounding society • People becoming increasingly fear driven • Greater and greater limitation of individual freedom From our individual perspectives it is vital for us to become aware that mankind is at a crossroads and that each of us has to decide which path to take forward. Do we wish to progress to a new world order built upon the premise of cooperation, compassion, love and understanding for ourselves, fellow creatures and eco-systems. Or do we want to remain with the old world order based on competitive self-focused interests, with limited concern for the consequences of our thoughts and actions? It is our individual choice, but the time for choosing is growing close. In fact you are making your choice day by day with your thoughts and deeds. However it is not how you thought or acted yesterday, but how you think and act now that matters. These you can change in an instant, but not without effort. This book is dedicated to providing useful information about this new world view (which really is quite ancient) . This world view has been labeled ascension consciousness in this book, because it is aligned with the prophesied ascension of consciousness of mother Gaia. I personally believe that there are pathways forward for all of us, but a fork in the path lies ahead (and not very far ahead). It is up to you to choose which path you take.

• Sales Rank: #6004277 in Books
• Published on: 2013-08-11
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .29" w x 6.00" l, .40 pounds
• Binding: Paperback
• 126 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Psycho-spiritual evolution
By Jennifer Barraclough
A fascinating account of how human consciousness is developing, considered both in collective terms through the ages, and as regards the journey of the individual soul. The author draws on many disciplines including world history and politics, astrology and metaphysics, besides his own field of clinical hypnotherapy.

0 of 0 people found the following review helpful.
Ascension Consciousness
By Johanna Butler
So happy with the content of this book. I read it straight away, could not put it down. I commented to my husband what a lot of work the writer Terry did and so many references. Fantastic. I will read it again some time......Cheers Johanna Butler

1 of 2 people found the following review helpful.
This book is a collection of today's discoveries about ascension ...
By Teide
This book is a collection of today's discoveries about ascension theories but it is not about a method for that from the author of the book, which is what you will believe it to be according to the tittle and introduction.

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[M751.Ebook] Download PDF The Beat Hotel: Ginsberg, Burroughs, and Corso in Paris, 1958-1963, by Barry Miles

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Called "a vivid picture of literary life along the Left Bank in the late 1950s and early 1960s . . . [and] fun reading" by Library Journal, The Beat Hotel is a delightful chronicle of a remarkable moment in American literary history. From the Howl obscenity trial to the invention of the cut-up technique, Barry Miles's extraordinary narrative chronicles the feast of ideas that was Paris, where the Beats took awestruck audiences with Duchamp and Celine, and where some of their most important work came to fruition -- Ginsberg's "Kaddish" and "To Aunt Rose"; Corso's The Happy Birthday of Death; and Burroughs's Naked Lunch. Based on firsthand accounts from diaries, letters, and many original interviews, The Beat Hotel is an intimate look at a place that, the San Francisco Chronicle has written, "gave the spirit of Dean Moriarty and the genius of Genet and Duchamp a place to dream together of new worlds over a glass of vin ordinaire".

• Sales Rank: #1246709 in Books
• Brand: Grove Pr
• Published on: 2000-06
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 5.25" w x 1.25" l,
• Binding: Hardcover
• 294 pages

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From Publishers Weekly
Miles (Jack Kerouac: King of the Beats, etc.), who has been intimately involved in the documentation of the Beat scene, focuses here on an international aspect of Beat work: Allen Ginsberg, William Burroughs and Gregory Corso's escape from "the conformism and Puritanism of fifties America" during the six years (1957-1963) they lived at a cheap hotel on Paris's Left Bank. During this period, the three pursued such now-famous creative endeavors as "Kaddish," Naked Lunch and "Bomb." Their important work during this time, particularly the "cut-up" method pioneered by Burroughs, had an important formative influence on the next generation of artists, according to Miles. Part scholarly study and part gossip-fest, this account traces the aesthetic, sexual and social goings-on in Paris: "Within the shelter of the Beat Hotel," Miles writes, "they had mapped out many of the paths that the 'sixties generation' was to actually follow: the recreational use of drugs and experiments with psychedelics..., investigations into magic and mysticism..., gay rights and sexual freedom , the legalization of 'pornography' and challenges to obscenity laws." The hotel on rue Git-le-Coeur, closed for nearly four decades now, still symbolizes the fruitful ground of collaborative creation among the Beats. The significance of this period in Paris for the Beats may be slightly exaggerated by Miles to justify this book-length study, but those interested in the lives of these cult figures will most likely forgive such overdetermination in the interests of learning in an entertaining narrative about important writers now considered American literary heroes. (July)
Copyright 2000 Reed Business Information, Inc.

From Library Journal
The cheap rooming house at nine rue Git-Le-Coeur became known as the Beat Hotel after several Beat writers made it their home in Paris. In this interesting blend of sexual gossip and literary scholarship, Miles, author of full-length biographies of Allen Ginsberg, William Burroughs, and Jack Kerouac, paints a vivid picture of literary life along the Left Bank in the late 1950s and early 1960s. He recounts not only the Beat writers' creative interactions with one other but their relations with such Frenchmen as Maurice Girodias, publisher of the Olympia Press, and Henri Michaux, an author who shared their fascination with the use of drugs to heighten consciousness. Miles also documents the influences of a number of European writers on the Beats, including Andr Breton, Louis-Ferdinand C line, and Sergei Esenin. Finally, he is particularly good at exploring the collaboration between Brion Gysin and Burroughs that led to their famous cut-up method. This is fun reading, especially for those steeped in the Beats. Recommended for academic and larger public libraries.
-DWilliam Gargan, Brooklyn Coll. Lib., NY
Copyright 2000 Reed Business Information, Inc.

About the Author
Barry Mileswrites about the Beat Generation and 1960s culture and is the author of more than 50 books, including the authorized Paul McCartney biography. From 1975 to 1978, he was a regular writer for"New Musical Express", and in 1978 he edited"Time Out"(UK). He lives in London.

Most helpful customer reviews

42 of 42 people found the following review helpful.
ok! but lots of repetition
By Graham Z. Seidman
I lived at number nine rue Git-le-Coeur from 1955 until 1958 and visited there often until 1960 and knew most of the people mentioned in the book. I was an ex-Korean War Vet studying on the G.I. Bill as were thousands of "Americans in Paris" in the 50,s. I can attest that most of the events related are accurate. The Hotel was special because of the freedom the owner granted us: cooking in our rooms, decorating them, allowing overnight guests, etc.) I believe it was the Hotel that helped form the "Beats" rather then the other way around since it was a creative beehive before they got there. My main argument with the book is the insistance of the hotel as being sordid, rat-ridden and dirty. This was not true. I never saw a four-legged rat there and the only roaches were the cannibis kind. The rooms were swept and mopped daily. It was a great place to be even before the "Beats" arrived and should not be defamed by exaggeration at the expense of the wonderful blue haired MadameRachou who owned it and took care of us, her Americains.

14 of 14 people found the following review helpful.
Sex and Drugs and What it Beat
By Guy S. Evans
This book is an important, often funny, illuminating look at an extraordinary period in the history of popular culture. It will be enjoyed by anyone with even the slimmest interest in the history of western literature, art and the moral evolution of western man in the waning years of the second millennium. The squalid Paris rooming house at rue-Git-Le-Coeur didn't have a name. It was just an address to which, because of its arts friendly management and cheap rent, luminaries of the "beat movement" lived and labored between 1957 and 1963. In this book, which takes as its title the colloquial name for Madame Rachou's establishment, Barry Miles continues his informal history of the Beats which, in addition to this offering includes biographies of Burroughs, Ginsberg, and Kerouac. Burroughs and Ginsberg, along with Gregory Corso and Brion Gysin form the fulcrum on which this history turns. If there are any doubts as to the absolute madness of these people, their exuberant embrace of drugs, their extravagant pursuit of sex in all of its variety, their tireless devotion to literature and to each other, this book should lay them to rest. The matter-of-fact description of life at The Beat Hotel is perhaps the greatest strength of this book. There is no question that the sensational and lurid descriptions of the Beats that were fodder for the popular prss in the late 50's and early 60's werre in no way exaggerations. The depiciton of "beatniks" as decadent, impoverished, culturally alienated, drug maniacs seems, after reading this book to be a rather tepid underestimate of just how extreme these cultural icons actually were. But Mr. Miles, in his at once familiar yet detached tone, manages to affirm the facts of "beat" existence while in no way diminishing the people he is describing. The productivity of the principals during this period would be asonishing under any circumstances; under the particular circumstances it seems simply not possible. And yet is was during these years that Naked Lunch found its final form; that Kaddish and The Lion for Real were written; that cut-ups were discovered and explored, and the Dream Machine invented; that The Soft Machine, Nova Express, and The Ticket That Exploded were composed, cut-up, compiled, and first presented to the public. This book, filling as it does a neglected portion of Beat history is an honest, accessible, amusing, and ultimately inspiring chronicle that no one should neglect adding to their collection.

7 of 8 people found the following review helpful.
American Bohemians in Paris
By Robin Friedman
This book is an exploration of the American beat movement during a time period in which most of its major representatives, (with the exception of Jack Kerouac and Gary Snyder) were in Paris at a cheap, nameless hotel located at Rue Git-Le-Coeur, and managed by one Madame Rachon. The hotel was cheap and unsanitary. As long as the guests paid their bills, Madame Rachon allowed them a broad range of freedom in their eccentric lifestyles. The beat hotel was home to the beats as well as to various artists, models, and other bohemians before it closed in 1963.

The book includes wonderful bigraphical pictures of Allen Ginsberg, his lover Peter Orlovsky, Gregory Corso, William S. Burroughs, Brion Gysin (whose name was unfamiliar to me), and others who stayed at the beat hotel. There is detailed documentation on the activities of each during their stay in the beat hotel with some thought given to why each of these people are important and worth knowing something about.

I found the discussion of the day to day life in the hotel the most rewarding part of the book together with a discussion of the relationships of the beats, and other guests, to Olympia Press, which published many of them together with many forgetable works of pornography at that time available only with difficulty in the United States.

The book invites reflection on the nature of the beat movement and of the broader movement of bohemianism as it developed in the 19th Century. What were the beats looking for? They were full of unconventional, shocking behavior, particularly in the abuse of drugs and sex as these are documented graphically in the book. They were also serious, had a dedication to literature, a willingness to explore and to come to terms with themselves, a desire for change. The beats were perhaps the most cohesive literary movement 20th Century America has produced and in some cases produced works of merit. Miles's discussion of the work and achievement of these writers encourages one to want to know more.

Miles ties the beats in to later developments in pop culture in the 1960s: rock and roll, psychedelics, open sexuality. This to me is claiming too little and too much. It trivializes this movement, I think, to watch the commercialization that took place during the 1960. The beats were isolated, troubled, and searching individuals who, in their productive days, neither had nor wanted the glare of the media. What they did was for themselves and what we make of them is a matter for reflection and not for subsequent 1960s hype.

I read Miles biography of Kerouac and was moved by it to read this book. I wasn't disappointed. He is a thoughtful writer on a significant American literary movement.

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